Natural Area Rugs, a trusted source for natural fiber rugs, announced today the introduction of a realistic image display system. This brings consumers and designers into the next generation of interior floor design with their website's new dynamic image display. Powered by zoomify.com, this new digital tool allows consumers to closely inspect intricate designs and patterns on natural fiber rugs such as sisal, seagrass, and wool that were previously difficult to discern. A few clicks of a mouse can now reveal each rug's deep hues and patterns, which are crucial elements in floor design.

The Natural Area Rugs website has already given clients increased floor covering selection, but the addition of the advanced imagery gives clients a visually meticulous view of that selection. Clients can now be sure the visual beauty of the rugs they see online will now match the beauty of the rugs they receive.

"We make rug shopping a truly pleasing and enjoyable experience for our customers", explains Mike Dennis of Natural Area Rugs. "After launching our site search tool last year, we've added a new technological feature that allows customers to make better choices. Our objective is to present images that are truly representative of the products that we offer. True enough, our customers have left us high marks on their feedback, which makes it all worth the effort."

To make the improved online display a reality, Natural Area Rugs' web designers removed all old rug images. These old images were replaced with high-resolution megapixel pictures that completely capture the beauty of each natural fiber rug. It is by employing state of the art digital photography that customers can now view enhanced versions of the firm's rug selection.

Set to launch more products this Spring, Natural Area Rugs expects to elicit an increased response from new and existing customers who can continue to shop with confidence from the comforts of their own home.