Online retailer Shop4wallpaper.com (S4W) owned and operated by 4walls.com has donated several custom digital wall murals to the primetime Emmy Award-winning show, ABC's Extreme Makeover: Home Edition.The show's design team arrived in South Carolina to build a home for a grandmother and her four grandchildren, who had been living in a run-down trailer. Partnering with Set Wallcovering Systems and 4Walls, S4W designers collaborated with the show's design team to create a customized mural for one young grandson who idolizes Spiderman. Completed from concept to production in only four days, S4W designers selected images and elevations, and helped with cropping, editing and coloration to create customized panoramic wall murals of a New York City skyline, Spiderman's main stomping ground.

"We completed this job from start to finish, including evaluating several different source images," said Dave Ruel, Digital Production Manager at Shop4Wallpaper.com, who was responsible for digital file preparation and enhancement. "Set Wallcoverings is one of our closest partners, and they invited us into this job as a result of our expertise in digital printing, and acted as the main liaison with the producer from Extreme Makeover staff."

The custom wall murals appeared on the show March 25, which brought the Wilson family the chance to move out of their trailer and into a comfortable and safer new home. According the show's team, the custom wallpaper murals were well-received by the Wilson family, and exceeded expectations.

"This job really showed the strengths and possibilities of using digital printing," said Pat Walker, President of 4Walls.com and Shop4Wallpaper.com. "The impact of the New York City skyline on the theme - a Spiderman room - was dramatic and young Tim Wilson was overwhelmingly delighted with his new one-of-a-kind kid's room mural."

An increasingly popular decorating idea, custom digital murals use dramatic color and design on one "feature wall" and then paint the other walls. The idea trumps the traditional approach of decorating all four walls of a room with a pattern. Digital printing allows for one-of-a-kind solutions - featuring, for example, an enlarged favorite photo, or an oversized graphic element or design. Bold, oversized, large scale design is a strong trend seen on both the residential and commercial sides of the interior decorating business.